International Leadership Coach STEPHEN M.R. COVEY, Author of THE SPEED OF TRUST
Abu Dhabi, UAE –International leadership author and coach Stephen M.R. Covey urged UAE business leaders in the capital to integrate trust as a powerful success tool to increase effectiveness and reduce cost.
The Co-Founder of FranklinCovey’s Global Speed of Trust Practice, author of ‘The Speed of Trust,’ and son of Stephen R. Covey spoke to business heads, government managers, and entrepreneurs at a Tamakkan seminar that was organised in collaboration with AmCham Abu Dhabi and FranklinCovey Middle East.
From left to right: Theresa F. Weber, Executive Director of AMCHAM Abu Dhabi, Stephen M.R. Covey, Co-Founder of FranklinCovey’s Global Speed of Trust Practice, Sana Bagersh, CEO & Founder of Tamakkan, Musa Alsadoun, Managing Director of FranklinCovey Middle East
“The ability to grow, extend and restore trust with all stakeholders-customers, business partners, investors and co-workers is the key leadership competency of our new global economy,” said Covey. His book The Speed of Trust has been recognized as paradigm-shifting, and forms the basis of the breakthrough coaching at FranklinCovey.
Covey challenges the age-old assumption that trust is merely a soft, social virtue and instead demonstrates that trust is a hard-edged, economic driver and “a learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing”.
Discussing real cases at the Tamakkan seminar, Covey reiterated that nothing is as fast as the speed of trust and that the ability to establish, grow, extend, and restore trust with all stakeholders is the critical leadership competency of the new global economy.
Covey delivered his message of the importance of trust in business, in a manner that was powerful and enabling, and he showed the audience how to reap the dividends of high trust through practical arguments, for the benefit of both immediate and long-term performance.
“Tamakkan is thrilled to feature Stephen M.R. Covey. In a single seminar he has succeeded in delivering incalculable value to business leaders and entrepreneurs. He has show how trust has the potential to ‘flip the switch’ and completely transform an organisation; making it more efficient, its leaders more effective, and its staff more happily productive,” said Sana Bagersh, founder of Tamakkan and CEO of BrandMoxie.
Tamakkan, an entrepreneurship, leadership and innovation knowledge sharing platform established by BrandMoxie, organises seminars and roundtables on new technologies, best practices and corporate social responsibility.
ABOUT STEPHEN M.R. COVEY
Stephen M. R. Covey is a sought-after advisor and keynote speaker on trust, leadership, ethics, and high performance and has presented at leading conferences in 40 countries, receiving high marks for his style, substance, and the relevance of his insights on trust. He is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest leadership-development company in the world. He led the strategy that propelled his father`s book, Stephen Covey`s The 7 Habits of Highly Effective People, to be one of the two most influential business books of the 20th century, according to Chief Executive magazine.
ABOUT TAMAKKAN
Tamakkan is a knowledge sharing initiative, established by BrandMoxie, a leading advertising and marketing company in the U.A.E., that is aimed at nurturing entrepreneurship, leadership and innovation. Established in June 2009, Tamakkan contributes to economic growth by supporting SMEs and startups through providing access to information and networking. The initiative has grown into a powerful knowledge sharing and training platform with seminars that focus on best practices and innovative solutions, in addition to promoting business ethics and greater corporate social responsibility. Tamakkan often partners with corporations and government entities. For more information,
ABOUT AMCHAM ABU DHABI
AmCham Abu Dhabi (the trademark of the American Business Group of Abu Dhabi) is a member of the global network of American Chambers of Commerce. The AmCham Abu Dhabi mission is to promote commerce, investment and goodwill between the United States of America, the membership, the Emirate of Abu Dhabi and the United Arab Emirates. AmCham Abu Dhabi is an independent, not-for-profit association comprised of Fortune 500 corporations, small and medium sized companies and prominent business leaders and entrepreneurs. AmCham Abu Dhabi provides a uniquely situated platform through which executives pursue and discuss issues impacting business operations between the United States of America and United Arab Emirates. Substantive government advocacy programs, educational and networking programs and customized business services are just a few of the many benefits AmCham Abu Dhabi provides its members. For more information, visit: www.amchamabudhabi.org
ABOUT FRANKLINCOVEY Middle East
Franklin Covey Co. is a global company specializing in performance improvement. We help organizations achieve results that require a change in human behavior. Our expertise is in seven areas: leadership, execution, productivity, trust, sales performance customer loyalty and education. Franklin Covey clients have included 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small- and mid-sized businesses, as well as numerous government entities and educational institutions. Franklin Covey has more than 40 direct and licensee offices providing professional services in over 140 countries. For more information, visit www.franklincoveyme.com.
