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Emiratisation 2.0: Empowerment After Recruitment


The new phase for Emiratisation will go beyond meeting quotas, but into
nurturing nationals into committed leaders.


on Wednesday, 26 October 2016 from 4:30pm to 6:30pm
LOCATION: MoxieZone – BrandMoxie Office,
#307 twofour54, Park Rotana Complex

For directions, click here
Register: Phone: 02-491-8624 Email:
Cost: none – but registration is required
Seating is LIMITED so be sure to register early!




Come and learn how successful and leading organizations empower their talent after recruitment. The new phase of Emiratisation will include the following eight pillars:

1. Employee Involvement and Participation
2. Management of Performance
3. Involvement with the Community
4. Retention of Knowledge
5. Training and Upskilling
6. Stability through Sustainability
7. Optimizing Processes
8. The power of “Employee Happiness”

Nadereen’s Assessment Framework (NAF) and provided set of tools, help organizations assess their current talent and readiness to move to the new phase of Emiratisation 2.0.

Emiratisation 2.0 - Empowerment After Recruitment - Dareen Zoughbi

Dareen Zoughbi

Dareen Zoughbi is the CEO of Nadereen Consultancy; an advisory and business research firm based in Abu Dhabi. Dareen has over 13 years of experience in business development and research. She held leadership roles with organizations such as Humana Inc., Emirates Advanced Investments and UNDP. Dareen successfully conducted similar initiatives to NAF in organizations, including one who had more than 100 nationals. Mrs. Zoughbi is the Chairwoman of AmCham Women in Business, a signatory of the Women Achieve Initiative and an Advisor to the MENA Council. She holds an MBA degree (distinction) from Alliance Manchester Business School.


About BrandMoxie

BrandMoxie is a leading advertising and marketing agency that provides integrated marketing services including advertising, PR, strategy, research, publishing and production services. Established in 2004, BrandMoxie also runs its own CSR platforms. This includes Tamakkan, an initiative aimed at nurturing entrepreneurship, leadership and innovation, The Smovies, a platform for emerging filmmakers in the UAE, and the Dream Players, a programme aimed at nurturing creativity and the performing arts. BrandMoxie is also the publisher of Tempo magazine, a publication that focuses on creativity, innovation and social enterprise, and its online site For more information, |

About US Embassy

us embassy abu dhabi

U.S. Embassy Abu Dhabi is dedicated to strengthening US-UAE partnerships in diplomacy, commerce, trade, regional security, education, art, and culture. The Embassy engages with a wide range of local partners to encourage broader and deeper understanding between the people of the United States and the United Arab Emirates.


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Author: BrandMoxie

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