David Allison is the best-selling author, advisor, and speaker who founded Valuegraphics, the first global database that measures what everyone in the world truly cares about. After a 30-year career working with some of the biggest brands in the world, he set out to erase our reliance on demographic stereotypes as a method of understanding each other. His team has analyzed 500,000 surveys in 152 languages from 180 countries around the world, and use statistically accurate data to help
organizations understand what their audiences truly care about, and create better products, services, brands, and a better world too.
