SMART CITIES: BRAINTRUST TALKS
Oct09

SMART CITIES: BRAINTRUST TALKS

PRESS RELEASE   ABU DHABI MUNICIPALITY LAUNCHES “SMART CITIES” SERIES TO ENGAGE POLICY MAKERS AND BUSINESS LEADERS   ABU DHABI, UAE – Entities in the UAE should work together and share knowledge openly to advance the creation of the Internet of Things (IoT) framework that will power the digital transformation of Abu Dhabi, said experts at “The Role of IoT in Smart Cities,” as part of the Smart Cities Tamakkan BrainTrust held by the Abu Dhabi City Municipality. The event, which was hosted by the Beach Rotana Residences, brought together government and private institutions as well as academics who discussed new trends, challenges and insights on the role of IoT in building the shaping Smart Cities and Abu Dhabi’s nextgen vision. The ‘braintrust’ is a gathering of highly informed individuals from diverse backgrounds who engage in open conversation and the sharing of thoughts, fears, opinions and plans on how to solve real world problems together. The purpose of holding it, as articulated by Omar Al Hashmi, Director at the Abu Dhabi Municipality’s Knowledge Management and Innovation Department, is: “to create a platform for real and substantive dialogue, and involve all the players at both government and private sector level to be part of the conversation.”     Sami Al Hashimi, Head of Smart Cities and Infrastructure at the Abu Dhabi Municipality discussed some of the new technologies that are being launched across the city of Abu Dhabi, and that are envisioned for the future. The panelists of the event also included Fadi Shanaah, Regional Director, Smart Cities & Healthcare of Orange Business Services; Anthony Sayers, IoT Centre of Expertise Strategic Partnership Lead EMEA of Software AG, and Nicolas Andrieu, Vice President MEA of Sigfox FZE, and the session was moderated by Sana Bagersh, the Founder of Tamakkan. Shanaah of Orange Business Services classified the UAE as “the most innovative country in the Middle East and a testbed for smart cities.” This sparked questions from community advocates about the implications of ‘smart city’, and the ‘inverse’ paradigm being whether seamlessly served technologies are making citizens more dependent and ‘less smart.’ In response, Shanaah cited education, at societal and business level, as the main driver of change to facilitate adoption and universal acceptance.  “Just introducing technology does not make a city smart. Countries have to adapt strategies and technology should touch education, healthcare and lives.”       Nicolas Andrieu VP of MEA Sigfox explained that “Harnessing the power of IoT, public and private organizations can deliver a smarter, more efficient service that moves from being reactive to predictive, improving the quality of service for citizens and lessening the environmental impact.”...

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Speakers

MARK C. THOMPSON CEO and Co-Founder of Virgin Unite Mentors Mark C. Thompson is the CEO and Co-Founder of Virgin Unite Mentors, Sir Richard Branson’s network for executive coaching and entrepreneurial innovation. A venture capitalist, he is one of America’s top investors, described by Forbes Magazine as having ‘the Midas Touch’. He has worked with some of the world’s most iconic business figures, including Charles Schwab, Steve Jobs, Marshall Goldsmith, and Sir Richard Branson. Today, Mr. Thompson spends most of his time serving as a mentor, providing real-time solutions to today’s leadership challenges. “Success Built to Last”, is Mark’s recent bestselling book, written with Jerry Porras and Stewart Emery. The authors interviewed 200 remarkable human beings, including Warren Buffet, Bill Clinton, Maya Angelou, Bill Gates and Jeff Bezos. They shared how they learned from failures, harvested victories, and found the courage to be true to their passions.For more information, visitwww.markcthompson.com Stephen M.R. Covey Stephen M. R. Covey is a sought-after advisor and keynote speaker on trust, leadership, ethics, and high performance and has presented at leading conferences in 40 countries, receiving high marks for his style, substance, and the relevance of his insights on trust. He is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest leadership-development company in the world. He led the strategy that propelled his father`s book, Stephen Covey`s The 7 Habits of Highly Effective People, to be one of the two most influential business books of the 20th century, according to Chief Executive magazine.  John Garnett Khalid Al Ameri Khalid Al Ameri is a recent MBA Graduate from the Stanford Graduate School of Business. Previously in asset management and investments at an Abu Dhabi based sovereign wealth fund, he is also co-founder of a food and beverage company, and writer on regional issues such as education, entrepreneurship, and employment for The National UAE. Passionate about youth development and doing what he can to bring passion and purpose to the lives of others, Khalid Al Ameri shares his journey & reveals his secret to success. Wasif Syed Founder and CEO of Ivy League Advisor Dr. Wasif Syed is the Founder and CEO of Ivy League Advisor, an American educational and leadership strategy consulting firm headquartered in Washington, D.C. Dr. Syed is an avid proponent of youth empowerment, leadership, entrepreneurship, and innovation. Huffington Post named Dr. Syed as one of “5 People Inspiring Peace Globally” for his education and leadership work. He has developed the proprietary Innovative Leadership Program and has mentored numerous students, young professionals and executives globally to unlock their potential through innovative platforms. A much sought after speaker, he has spoken at the United Nations, and...

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Toolkit

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Tamakkan Partners with Fatima Bint Hazza Cultural Foundation
Oct23

Tamakkan Partners with Fatima Bint Hazza Cultural Foundation

Tamakkan and Fatima Bint Hazza Cultural Foundation announced a collaboration that positions the foundation as Tamakkan’s patron, thereby creating a dynamic synergy focused on nurturing entrepreneurship, innovation, cultural understanding and social engagement. “We are pleased to be providing patronage to Tamakkan because it reflects our own belief in the importance of active engagement in the betterment of society. We support Tamakkan’s knowledge sharing ideals in business and social development. Tamakkan invites specialists to discuss important and contemporary issues that we believe are very important to shed the light on,” said Maysoon Barber, Business Director of Fatima Bint Hazza Cultural Foundation. Tamakkan was established in June 2009 by BrandMoxie, a leading advertising and marketing firm headquartered in Abu Dhabi, with the aim of providing valuable insight to entrepreneurs, through monthly seminars. “Tamakkan welcomes the patronage of the Fatima Bint Hazza Cultural Foundation because we appreciate the valuable work they do on social, educational and cultural fronts,” said Sana Bagersh, Founder of Tamakkan and CEO of BrandMoxie. “Their focus on empowering people is the very ideal that Tamakkan strives to achieve. On October 21 Tamakkan kicked off its new season with a seminar entitled “Achieving SME Success: How to Take Your Business to the Next Level.”  The presentations focused on providing practical advice on how entrepreneurs can grow their businesses in an effective and sustainable manner.  The speakers were Anna Heystek, Managing Director of BOTH, who discussed the ‘six parameters that affect business success;’ David Howarth, Assistant Dean and Assistant Professor at Zayed University, who talked about ‘entrepreneurship opportunities in the UAE;’ and Emirati Khalid Al Ameri, columnist for The National, motivational speaker and youth coach, who talked about the power of positive thinking. Fatima Bint Hazza Cultural Foundation was founded by Her Highness Sheikha Fatima Bint Hazza bin Zayed Al Nahyan to promote intellectual, creative and cultural endeavors and to support cultural interaction that empowers people. The foundation has been active in Abu Dhabi and the UAE, and the region in general through organizing colloquia and seminars that further the means of art, music, literature and child development. Tamakkan supports the growth of SMEs and startups by providing access to information and networking, as well as promoting innovation, best practices and corporate social responsibility to corporations and institutions. The initiative eschews the tradition of annual entrepreneurship conferences, preferring to provide a vital monthly interchange where entrepreneurs can network and receive valuable ongoing insight. The initiative has steadily grown into a powerful knowledge-sharing platform with partnerships that have included AmCham-Abu Dhabi, the American Embassy, Mubadala GE Capital, JBI/ Serco, FranklinCovey Middle East, Zayed University and the Pinnacle Performance...

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TAMAKKAN KNOWLEDGE HUB
Jul12

TAMAKKAN KNOWLEDGE HUB

(As published in Tempo magazine, July 2012) By Ian Mason The Tamakkan Knowledge Hub is a roundup of tips, hints and advice for entrepreneurs and start-up businesses. It also keeps you updated on Tamakkan activities. Team Building and Training Summer is an ideal time to consider training and team building in your business. Some people may be on vacation but quite often there is downtime for the employees that work through. Business should pick up quickly after Eid al-Fitr so this is the perfect opportunity to upskill your staff or give them new skills in readiness for the busy period. Perhaps they need a customer service refresher course, an update on how to answer telephones, some sales training or a workshop on business writing. There are many courses available to ensure your team are fully skilled to meet the business challenges of the post-summer period. Similarly, if your team needs a lift or you have had a number of staff changes, perhaps a departmental team building event can lift spirits and generate some office cohesion. Team building is a great way to introduce new team members or improve communication between departments. This is also the right time to start planning executive retreats, those essential strategic planning getaways for management, in preparation for the new financial year which will come quickly once Eid is over. Social Media Keep in touch with the latest in entrepreneur and SME news. Follow Tamakkan on Twitter @tamakkan and don’t forget to send us tweets about what’s happening in your business. We’d love to retweet them to our followers. You can also read business articles for entrepreneurs and start-up businesses on our website at www.tamakkan.org Tamakkan seminars The popular Tamakkan seminars are currently in summer recess and are scheduled to re-commence in September. If you have any topics you would like covered at a future Tamakkan seminar or have suggestions for guest speakers, email me at ianmason@brandmoxie.com Tamakkan 2 Minute Talks Have you read the Tamakkan 2 Minutes Talks on the website? Tamakkan has taken two minutes to interview some successful entrepreneurs about a current business topic. Soaud Al Hosani, President of Nexus Business Services, talks about setting up a business Manar Al Hinai, Founder of Lucky Nooni, talks about marketing Hermoine Macura, CEO of Straight Street Media, talks about leaving full-time work Melissa Rancourt, Managing Director of Greenlight, talks about managing projects Faisal Al Hammadi, Co-Founder of Slices, talks about dealing with finances Read the Tamakkan 2 Minute Talks at www.tamakkan.org HIGHLIGHTING: Branding Many people new to marketing think that branding is a logo. A logo is an element of branding but it is not...

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GETTING THE RIGHT ANSWERS

A multinational client approached us recently with a request for market research. The client had a sophisticated research platform that they use successfully in North America, and they wanted to replicate the results here. After studying their methodology and the survey form, we advised them (delicately) that they had the wrong survey, the wrong platform, the wrong environment and the wrong audience. We told them that we would be able to deliver the mechanics of the requirement (ie gather the information for them using their tools), but the data would be virtually useless to them. The client’s survey (a proprietary, “signature” questionnaire) was eight pages long, with complicated rating scale questions (very pleasant, somewhat pleasant, neither pleasant nor unpleasant, somewhat unpleasant, very unpleasant etc….) that needed to be translated into Arabic, Urdu and Farsi…and had to be administered via phone or email across a few markets in the Gulf. We explained that the cultural, demographic, linguistic, social and indeed, geographical, dynamics of this region required considerable modification to both the survey and the methods of gathering the data. Eventually, we worked together to deconstruct the “proprietary, signature questionnaire” into simple questions with direct answers, that maintained conformity and integrity across multiple languages. And we mapped out the locations that provided the most representative sampling possible and created a mechanism whereby the data would be gathered at the most productive times. The one universal truth in market research is that people everywhere do not like to participate in research. They do not like to be called at dinner time by a chirpy telemarketer asking them how they dispose of their household waste, and even less by a clipboard wielding interviewer promising “just a few questions”… We tried during the market research process with the client to guard against “interview bias,” a problem doubly compounded by the fact that we were dealing cross culturally and in multiple languages. We all know that it is virtually impossible to eliminate bias, but the most important thing is to be aware of these biases and to minimize them as much as possible. We identified certain biases that we needed to be especially mindful of in this instance. One was “moderator acceptance bias,” and this is where the respondent tells the questioner what he or she wants to hear, another is “leading acceptance bias” and this is where the respondent asks for explanation and the questioner starts putting words in the respondent’s mouth, and most importantly the “misunderstood question bias” and this is where the respondent doesn’t understand the question because of a different interpretation of the question due to the way it relates to...

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