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Smart Cities: Braintrust Talks
Oct09

Smart Cities: Braintrust Talks

PRESS RELEASE ABU DHABI MUNICIPALITY LAUNCHES “SMART CITIES” SERIES TO ENGAGE POLICY MAKERS AND BUSINESS LEADERS ABU DHABI, UAE – Entities in the UAE should work together and share

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Speakers

MARK C. THOMPSON CEO and Co-Founder of Virgin Unite Mentors Mark C. Thompson is the CEO and Co-Founder of Virgin Unite Mentors, Sir Richard Branson’s network for executive coaching and entrepreneurial innovation. A venture capitalist, he is one of America’s top investors, described by Forbes Magazine as having ‘the Midas Touch’. He has worked with some of the world’s most iconic business figures, including Charles Schwab, Steve Jobs, Marshall Goldsmith, and Sir Richard Branson. Today, Mr. Thompson spends most of his time serving as a mentor, providing real-time solutions to today’s leadership challenges. “Success Built to Last”, is Mark’s recent bestselling book, written with Jerry Porras and Stewart Emery. The authors interviewed 200 remarkable human beings, including Warren Buffet, Bill Clinton, Maya Angelou, Bill Gates and Jeff Bezos. They shared how they learned from failures, harvested victories, and found the courage to be true to their passions.For more information, visitwww.markcthompson.com Mohamed Amine Belarbi Serial Entrepreneur, Blogger and Public Speaker Mohamed Amine Belarbi started his first NGO, the Arab Institute for Youth Policy Making) at the age of 17. It now has 6 branches in the MENA region. He also runs the Al Amine Foundation for social and entrepreneurial support, and Studinov Marketing Strategies. Sumayyah Al Suwaidi Founder Abu Dhabi Fashion Days & Level V Sumayyah Al Suwaidi is an awarded Emirati artist and curator based in Abu Dhabi.  She has exhibited her work in galleries in London, USA, China, France, Germany and Morocco. She is also an entrepreneur as a multi-brand boutique owner and a fashion designer, with multiple awards and nominations. Omar Al Busaidy Unit Head of Abu Dhabi Experience Development, ADTCA Jules Lewis Founder Mountain High Jules Lewis is a sought after motivational speaker based in Abu Dhabi specializing in Leadership, Adventure and Wellness. She has over 20 years of experience working in Asia, Europe and the Middle East training top executives from Fortune 500 companies including HSBC, AXA Insurance, BNY Mellon, and many more. In addition, Jules has led over 50 expeditions in 20+ countries around the globe including “Polar Expeditions” to the Arctic and Antarctica. Jules holds a BSc Degree in Sports Science and is a certified NLP Master Practitioner and Coach through the American Board of Practitioners. Randa El Zein Randa El Zein, the empowerment coach and the founder of Be You International Educational Consultancy opened the event with the presentation named “Resolutions Don’t Work, Commitments to Yourself Do!” Randa emphasized the importance of goal setting in order to reach the planned accomplishments. Moreover, she highlighted the significance of achieving resolutions and establishing priorities for 2015. Beno Saradzic Giuseppe Conti Negotiation Expert and Lecturer   Giuseppe will share valuable insights on...

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Toolkit

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Tamakkan Partners with Fatima Bint Hazza Cultural Foundation
Oct23

Tamakkan Partners with Fatima Bint Hazza Cultural Foundation

Tamakkan and Fatima Bint Hazza Cultural Foundation announced a collaboration that positions the foundation as Tamakkan’s patron, thereby creating a dynamic synergy focused on nurturing entrepreneurship, innovation, cultural understanding and social engagement. “We are pleased to be providing patronage to Tamakkan because it reflects our own belief in the importance of active engagement in the betterment of society. We

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TAMAKKAN KNOWLEDGE HUB
Jul12

TAMAKKAN KNOWLEDGE HUB

(As published in Tempo magazine, July 2012) By Ian Mason The Tamakkan Knowledge Hub is a roundup of tips, hints and advice for entrepreneurs and start-up businesses. It also keeps you updated on Tamakkan activities. Team Building and Training Summer is an ideal time to consider training and team building in your business. Some people may be on vacation but quite often there is downtime for the employees that work through. Business should pick up quickly after Eid al-Fitr so this is the perfect opportunity to upskill your staff or give them new skills in readiness for the busy period. Perhaps they need a customer service refresher course, an update on how to answer telephones, some sales training or a workshop on business writing. There are many courses available to ensure your team are fully skilled to meet the business challenges of the post-summer period. Similarly, if your team needs a lift or you have had a number of staff changes, perhaps a departmental team building event can lift spirits and generate some office cohesion. Team building is a great way to introduce new team members or improve communication between departments. This is also the right time to start planning executive retreats, those essential strategic planning getaways for management, in preparation for the new financial year which will come quickly once Eid is over. Social Media Keep in touch with the latest in entrepreneur and SME news. Follow Tamakkan on Twitter @tamakkan and don’t forget to send us tweets about what’s happening in your business. We’d love to retweet them to our followers. You can also read business articles for entrepreneurs and start-up businesses on our website at www.tamakkan.org Tamakkan seminars The popular Tamakkan seminars are currently in summer recess and are scheduled to re-commence in September. If you have any topics you would like covered at a future Tamakkan seminar or have suggestions for guest speakers, email me at ianmason@brandmoxie.com Tamakkan 2 Minute Talks Have you read the Tamakkan 2 Minutes Talks on the website? Tamakkan has taken two minutes to interview some successful entrepreneurs about a current business topic. Soaud Al Hosani, President of Nexus Business Services, talks about setting up a business Manar Al Hinai, Founder of Lucky Nooni, talks about marketing Hermoine Macura, CEO of Straight Street Media, talks about leaving full-time work Melissa Rancourt, Managing Director of Greenlight, talks about managing projects Faisal Al Hammadi, Co-Founder of Slices, talks about dealing with finances Read the Tamakkan 2 Minute Talks at www.tamakkan.org HIGHLIGHTING: Branding Many people new to marketing think that branding is a logo. A logo is an element of branding but it is not...

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GETTING THE RIGHT ANSWERS

A multinational client approached us recently with a request for market research. The client had a sophisticated research platform that they use successfully in North America, and they wanted to replicate the results here. After studying their methodology and the survey form, we advised them (delicately) that they had the wrong survey, the wrong platform, the wrong environment and the wrong audience. We told them that we would be able to deliver the mechanics of the requirement (ie gather the information for them using their tools), but the data would be virtually useless to them. The client’s survey (a proprietary, “signature” questionnaire) was eight pages long, with complicated rating scale questions (very pleasant, somewhat pleasant, neither pleasant nor unpleasant, somewhat unpleasant, very unpleasant etc….) that needed to be translated into Arabic, Urdu and Farsi…and had to be administered via phone or email across a few markets in the Gulf. We explained that the cultural, demographic, linguistic, social and indeed, geographical, dynamics of this region required considerable modification to both the survey and the methods of gathering the data. Eventually, we worked together to deconstruct the “proprietary, signature questionnaire” into simple questions with direct answers, that maintained conformity and integrity across multiple languages. And we mapped out the locations that provided the most representative sampling possible and created a mechanism whereby the data would be gathered at the most productive times. The one universal truth in market research is that people everywhere do not like to participate in research. They do not like to be called at dinner time by a chirpy telemarketer asking them how they dispose of their household waste, and even less by a clipboard wielding interviewer promising “just a few questions”… We tried during the market research process with the client to guard against “interview bias,” a problem doubly compounded by the fact that we were dealing cross culturally and in multiple languages. We all know that it is virtually impossible to eliminate bias, but the most important thing is to be aware of these biases and to minimize them as much as possible. We identified certain biases that we needed to be especially mindful of in this instance. One was “moderator acceptance bias,” and this is where the respondent tells the questioner what he or she wants to hear, another is “leading acceptance bias” and this is where the respondent asks for explanation and the questioner starts putting words in the respondent’s mouth, and most importantly the “misunderstood question bias” and this is where the respondent doesn’t understand the question because of a different interpretation of the question due to the way it relates to...

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