Youth 2018: A Bold New World
Dec06

Youth 2018: A Bold New World

A Forum Celebrating the Year of Zayed Paris-Sorbonne University 23rd January 2018 with Emirates Foundation, Harvard Business Review and Sky News Arabia Register: events@brandmoxie.com The forum theme song performed by the celebrated singer, Zain Awad + AMP: An art exhibition celebrating Sheikh Zayed and his message to the youth Panel 1: Technology Panel Moderator: Jared Grogan Singularity Studies, Special Advisor: NYUAD Expertise: AI, Augmentation, Advanced Robotics, Internet of Everything, 3D Printing, Synthetic Biology, Virtual Reality Panelist: Britt Spyrou, Spouse of the Australian Ambassador Panel 2: Media Panel Moderator: Chantal Saliba News Anchor, Sky News Expertise: Broadcast Journalism, Political Science, Economics. Saint Joseph University of Beirut Panelist: Panel 3: Ethics Panel Moderator: Dr. Franziska Apprich Professor, Canadian University Dubai Expertise: Media consultant, Journalist, Filmmaker, Creative Director, Producer, Composer Panelist: Anne Russell, American Community School Lina Hourani,  Director of CSR at Al Ahli Group Fatema Al Hameli, Mechanical Engineer, Abu Dhabi Space Agency Panel 4: Entrepreneurship Panel Moderator: Laura Toma Managing Partner, The Improbable Agency Expertise: Education and SME Consultancy Panelists: Lina Hourani – Director of CSR at Al Ahli Group Maria Pearson – Founder, Grow.me Taleb Al Hashmi  – Founder, TBH Consultancy Hanane Benkhallouk –  Founder, Sustain Leadership AGENDA 8:30-9:30 – Onsite Registration Emcee: Omar Al Busaidy, Author and Motivational Speaker 9:30-9:45 – Welcome Statement Eric Fouache, Vice Chancellor, Paris-Sorbonne University Abu Dhabi Sana Bagersh, CEO, BrandMoxie and Founder of Tamakkan 9:45-9:50 – Year of Zayed Song Performance by Zain Awad Celebrated Jordanian SInger 9:50-10:10 – HBR Key Indicators by Hadi Malaeb Vice President, Conferences and Events of Haykal Media 10:10-10:30 – Plenary Discussion: Emirates Foundation CEO Maytha Al Habsi facilitated by Alan Marzo 10:30-11:10 – Plenary: Media Panel with Chantal Saliba of Sky News Arabia (Arabic) News Anchor, Sky News Technology Panel with Jared Grogan of NYUAD (English) Singularity Studies, Special Advisor, NYUAD 11:10-11:25 – Break 11:25-12:05 – Entrepreneurship Panel with Laura Toma Managing Partner, The Improbable Agency 12:05-12:45 – Ethics Panel with Dr. Franziska Apprich Professor, Canadian University...

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Learn E-Commerce Today!

  TAMAKKAN BRINGS YOU “POWER UP WITH E-COMMERCE!” Is your business truly ready for E-Commerce? Is your website equipped with the right systems to deliver results and ensure compliance with VAT and other regulations? 27 August 2017 | 6:00-7:00 pm Suite #307, twofour54 building#6, Park Rotana Complex, Abu Dhabi RSVP: events@brandmoxie.com | 02-4918624 TRENDS! Current marketing and sales trends Benefits of going online Why businesses are shifting online SCOPE! Scope of online business Limitations and ease of use DEMO! Demo of Dynamic E-Commerce platform Digital Marketing SEO, Facebook, and Google Ads Impact of Social Media PAYMENT Payment integration...

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How to Find Happiness by Owning Your Success!

Recognizing the Success Paradox and Avoiding Stereotype Traps By Sana Bagersh   How many times have you heard, “She is so successful, I don’t know how she does it”? Or “I wish I could be wealthy like him”?   Do you ever think about what ‘success’ means to you? Is it driving a fancy car? Owning a big house? Running your own business? Working for a large company? Is it marrying into wealth? Working for a social cause? Running a charity?   I’ve met countless entrepreneurs through Tamakkan and counselled many others through BrandMoxie, who come with big dreams. Many of them know what they want to achieve but some become imprisoned by others’ notions of ‘success’ – whether it is the ideals of their parents or friends, or the values promoted by popular culture.   If you isolate the word ‘success’ you’ll see that it carries immense power: to empower and to inspire. But conversely, it also has the potential to entrap us within preconceived narratives of success.   How each of us sees success depends on our interpretation of the word, and that is uniquely defined by each person’s background, culture, class, age and circumstances. Just like a person on Wall Street and a trader in Tanzania will have very different aspirations and understandings of ‘success,’ the definition also changes over a person’s age and life cycle. But what’s ultimately important is to realize that your interpretation of success at any given time could either be a catalyst to spur you on, or act as a barrier that constricts your thinking and actions.   I see my ‘success’ as a deeply personal thing. My definition, for me, is driven by my goals, shaped by my past experiences and determined by my future aspirations. My success is also very imperfect, because it comes with pain and compromise. It is not always perfectly aligned with my ‘inner self’ or with the priorities of family. But – and this is the point being made here – it is distinctly mine; I own its definition and its execution, and I am also fully responsible for its shortcomings.   I urge you to be aware of your own journey, and to take ownership of your success…     Align your ‘dream’ with your definition of success   I know people who identify with the popularized version of success, while underselling their own dreams. Some women for instance introduce themselves (apologetically) as ‘I’m just a stay at home mom’ – as if being a mother is the opposite of being ‘successful.’ Can a stay at home mom be described as ‘successful’? Definitely. She...

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HE Omar Ghobash Urges Muslim Youth to Embrace Moderation and Independent Thinking
Feb15

HE Omar Ghobash Urges Muslim Youth to Embrace Moderation and Independent Thinking

Abu Dhabi, UAE — Omar Ghobash, UAE ambassador to Russia and author of the acclaimed new book “Letters to a Young Muslim,” called for a less didactic, more open approach to Islamic education for children, at a Tamakkan seminar organized by BrandMoxie at twofour54.   Ghobash, who wrote the book with his sons, Saif, aged 16, and Abdullah, 12, in mind, encourages moderation in religious thinking and teaching,  especially at a time of political turmoil where young Muslims can be susceptible to extremist propaganda that is promoted through today’s technology platforms.   “One of the key messages I wanted to get across to my son and his generation is don’t feel ashamed for being a human being who reacts with disgust towards certain things and with pleasure at other things. And to actually locate your own humanity before approaching the world of politics, religion, or ideology or any other sphere where people fight,” he said.   Sana Bagersh, CEO of BrandMoxie and founder of Tamakkan said the release of Ghobash’s book is timely and its message vital in today’s world. “Young Muslims today need guidance and this book beautifully presents advice that is learned, logical and extremely balanced. Omar Ghobash is a relevant, courageous and most welcome champion for peace and reason – we should listen to his important message.” said Bagersh.   “The middle ground is actually a teaching attributed to Prophet Mohammed himself who advocated balance and moderation in thought and action, and described Islam as a ‘middle path,” said Bagersh.   Ghobash stated that his book does not quote the Quran and was not pre-read by a theologian. “It is the individual that needs to participate” he said, pointing out that faith is a person’s understanding and that “common individuals can acquire enough psychological and soft knowledge to be able to engage with religious scholars”.   In Tamakkan’s event moderated by Faisal Al Yafai, the chief columnist for The National, Ghobash, also talked about what his perspective as a diplomat and a father, and shared anecdotes about his family and work life. He spoke about the ideological challenges young people encounter, and how thinking independently can help them shape a future of hope and possibility.   When asked about what his next plans are after publishing the book, Ghobash said: “My response was that there is no ‘next’ – there’s only following some of these passages to see what kind of difference it would actually make and how we slightly reorient ourselves after reading it.”   Apart from being the UAE’s Ambassador to the Russian Federation, Omar Ghobash also established “The Third Line” art gallery which showcases...

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A Vibrant Discussion with Omar Ghobash
Feb02

A Vibrant Discussion with Omar Ghobash

On Life’s Challenges and his Vision of Hope…   in cooperation with       and     presents     A VIBRANT DISCUSSION WITH OMAR GHOBASH   Author of “Letters to a Young Muslim” and member of the UAE’s Diplomatic Corps     on Saturday, 11 February 2017 from 6:30pm to 8:30pm LOCATION: MoxieZone – BrandMoxie Office, #307 twofour54, Park Rotana Complex For directions, click here Register: Phone: 02-491-8624 Email: info@tamakkan.info Cost: none – but registration is required  Seating is LIMITED so be sure to register early!       Omar Ghobash     His Excellency Omar Saif Ghobash was appointed Ambassador of the United Arab Emirates to the Russian Federation in 2008. He began his career with the Ministry of Foreign Affairs as a diplomat at the UAE Mission to the United Nations. Prior to his appointment in Moscow, Ghobash founded The Third Line, Dubai’s first international contemporary art gallery showcasing artists from the Middle East. He is a founding trustee of the International Prize for Arabic Fiction, which runs with the support of the Booker Prize Foundation in London. Ghobash has recently authored a book entitled “Letters to a Young Muslim” that has been highly acclaimed and enthusiastically debated. He provides valuable insight and much needed guidance on cultural change, and the socio-political challenges we are currently living. Ghobash also sponsors the Saif Ghobash Banipal Prize for Arabic Literary Translation in memory of his father, Saif Ghobash, who was the UAE’s first Minister of State for Foreign Affairs. Ghobash serves on acquisition committee of the Louvre Abu Dhabi, the advisory body of The International Centre for the Study of Radicalisation at King’s College London, and the Emirates Diplomatic Academy in Abu Dhabi. Born in the emirate of Ras al-Khaimah in 1971, Ghobash is of Arab and Russian descent. He studied law at Balliol College, Oxford University and mathematics at the University of London.       MODERATED BY: Faisal Al Yafai, Chief Columnist, The National   Faisal Al Yafai is an award-winning journalist and essayist and chief columnist at The National newspaper in the United Arab Emirates.   INTRODUCTION BY: Sana Bagersh, Founder of Tamakkan         About BrandMoxie BrandMoxie is a leading advertising and marketing agency that provides integrated marketing services including advertising, PR, strategy, research, publishing and production services. Established in 2004, BrandMoxie also runs its own CSR platforms. This includes Tamakkan, an initiative aimed at nurturing entrepreneurship, leadership and innovation, The Smovies, a platform for emerging filmmakers in the UAE, and the Dream Players, a programme aimed at nurturing creativity and the performing arts. BrandMoxie is also the publisher of Tempo...

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Tamakkan Hosts the First Screening of  “Lemonade” in Abu Dhabi
Jan30

Tamakkan Hosts the First Screening of “Lemonade” in Abu Dhabi

Tamakkan hosted a screening of the Documentary Film Lemonade produced by US born Emirati author and speaker, Dedra L. Stevenson, on home schooling an adult with Autism. The movie is directed by Emirati, Sara Al Hashemi, titled after the famous English phrase: “When life gives you lemons, make lemonade”. It follows the daily life and struggles of Dedra’s son, Ibrahim, a 23-year old adult living with Autism. The movie screening was also an awareness event on the life of people living with Autism here in the UAE, and how even those with a disability can be given a purpose in life that gives them happiness and meaning. The session was attended by family members of Ibrahim, various film personalities, guests who have an autistic relative, and fellow community members who were there to support the cause. It was heart-warming to see Ibrahim’s family there to support him and to bravely share their experience of overcoming their struggles. Tamakkan founder Sana Bagersh found the documentary film very interesting as it tackled the plight and relationship of a mother and her son with autism. “Film-making is a very powerful tool that can be used to entertain and also to educate. Dedra’s film captured my heart as it showcased a sensitive yet crucial topic that needs to be addressed here in the UAE.” The movie screening was followed by a Q&A session where Dedra L. Stevenson, the executive producer, along with the Director Sara Al Hashemi, Creative Director Sheikha Bin Jarsh, and Ibrahim’s nurses, Arden Kristoffer Onayan and Mark Vincent Salazar. They answered questions on what the struggles were in their life to come to where they are now, what more could be done to help other families in similar situations, and how people could help in making such families feel welcome and at ease in public spaces. When asked why she waited this long to show this story, Dedra Stevenson, said it was something that had been in the back of her mind for a while but it was brought out when Ibrahim’s former nurse Kaleb Habtamu, told her about a boy he met in the Al Thiqa Club. “These guys need a reason to wake up every morning just like all of us do. We go to jobs, we go to schools, we go to exercise, and all that so what about them? They need purpose”, said Dedra. About Tamakkan: Tamakkan is an initiative aimed at nurturing entrepreneurship, leadership and innovation. Established in June 2009 by BrandMoxie, a leading advertising and marketing company in the UAE, Tamakkan support s the growth of SMEs and startups by providing access to information...

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