Ignite Positive Change within Organization through Coaching
Oct25

Ignite Positive Change within Organization through Coaching

Abu Dhabi, UAE: International Coach Federation (ICF) UAE, Abu Dhabi Subchapter organized a knowledge sharing event for all leaders, talent development managers and coaches interested to bring a coaching culture into their organizations and private practice. The event was hosted by Suhair Fakhoury, Board Director ICF UAE Chapter & Abu Dhabi Subchapter Leader and was moderated by Maged Khalaf ICF certified coach. The panel included coaches from du – Alia Al Serkal & Steve Page, ARAMEX – Nehad Tadros, Etihad Airways – Dana Salameh and EY – Dalal Denley. The event was attended by various industry professionals and coaches. The event was hosted at and co-organised in collaboration with Tamakkan, a knowledge sharing and training platform supported by BrandMoxie Abu Dhabi, UAE. ICF UAE Chapter exists for the purpose of empowering coaches and the coaching profession in the region. In 2005 ICF Global adopted the Prism Award, a concept developed to recognize each year outstanding organizational coaching initiatives in the world. In this context, a specific Middle East Prism Award was organized in 2017 and it was awarded in Dubai in May to ARAMEX with du, Etihad, EY and Oman Shipping Company S.A.O.C. receiving honorable mentions. The event started with a welcome note from Suhair ICF Abu Dhabi Subchapter Leader. The opening remarks from Maged opened the floor for discussion. As Maged noted, today’s businesses are under pressure due to market uncertainty and an unpredictable economic situation. This poses a great challenge to business professionals and coaches being associated with the development of people and organizations at large. Today’s introduction of coaching undoubtedly has become a business imperative. Maged asked how the coaches in the panel have successfully implemented coaching practices in their respective organization for developing young leaders, identifying future leadership potential, culture development and emiratization and how this was integrated with the business outcomes. The organizations first identified the business need for coaching and how it can be integrated with the business performance and with people development. For instance, ARAMEX is a corporate ICF member with dedicated internally certified team for coaching with allocated budget. Eithad Airways continues to evolve as an economic and employment engine for the UAE and the region. Professional coaching plays a significant role in UAE National Development and in building an internal talent pool of accredited coaches. In addition to using coaching for Emirati female skills development, Etihad has launched an internal project to bring catering operational excellence by introducing coaching as a tool. It is yet to embark on a plan to integrate coaching within their continuous improvement framework using internal and external certified coaches intelligently on diverse bespoke projects as...

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Learn E-Commerce Today!

  TAMAKKAN BRINGS YOU “POWER UP WITH E-COMMERCE!” Is your business truly ready for E-Commerce? Is your website equipped with the right systems to deliver results and ensure compliance with VAT and other regulations? 27 August 2017 | 6:00-7:00 pm Suite #307, twofour54 building#6, Park Rotana Complex, Abu Dhabi RSVP: events@brandmoxie.com | 02-4918624 TRENDS! Current marketing and sales trends Benefits of going online Why businesses are shifting online SCOPE! Scope of online business Limitations and ease of use DEMO! Demo of Dynamic E-Commerce platform Digital Marketing SEO, Facebook, and Google Ads Impact of Social Media PAYMENT Payment integration...

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How to Find Happiness by Owning Your Success!

Recognizing the Success Paradox and Avoiding Stereotype Traps By Sana Bagersh   How many times have you heard, “She is so successful, I don’t know how she does it”? Or “I wish I could be wealthy like him”?   Do you ever think about what ‘success’ means to you? Is it driving a fancy car? Owning a big house? Running your own business? Working for a large company? Is it marrying into wealth? Working for a social cause? Running a charity?   I’ve met countless entrepreneurs through Tamakkan and counselled many others through BrandMoxie, who come with big dreams. Many of them know what they want to achieve but some become imprisoned by others’ notions of ‘success’ – whether it is the ideals of their parents or friends, or the values promoted by popular culture.   If you isolate the word ‘success’ you’ll see that it carries immense power: to empower and to inspire. But conversely, it also has the potential to entrap us within preconceived narratives of success.   How each of us sees success depends on our interpretation of the word, and that is uniquely defined by each person’s background, culture, class, age and circumstances. Just like a person on Wall Street and a trader in Tanzania will have very different aspirations and understandings of ‘success,’ the definition also changes over a person’s age and life cycle. But what’s ultimately important is to realize that your interpretation of success at any given time could either be a catalyst to spur you on, or act as a barrier that constricts your thinking and actions.   I see my ‘success’ as a deeply personal thing. My definition, for me, is driven by my goals, shaped by my past experiences and determined by my future aspirations. My success is also very imperfect, because it comes with pain and compromise. It is not always perfectly aligned with my ‘inner self’ or with the priorities of family. But – and this is the point being made here – it is distinctly mine; I own its definition and its execution, and I am also fully responsible for its shortcomings.   I urge you to be aware of your own journey, and to take ownership of your success…     Align your ‘dream’ with your definition of success   I know people who identify with the popularized version of success, while underselling their own dreams. Some women for instance introduce themselves (apologetically) as ‘I’m just a stay at home mom’ – as if being a mother is the opposite of being ‘successful.’ Can a stay at home mom be described as ‘successful’? Definitely. She...

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HE Omar Ghobash Urges Muslim Youth to Embrace Moderation and Independent Thinking
Feb15

HE Omar Ghobash Urges Muslim Youth to Embrace Moderation and Independent Thinking

Abu Dhabi, UAE — Omar Ghobash, UAE ambassador to Russia and author of the acclaimed new book “Letters to a Young Muslim,” called for a less didactic, more open approach to Islamic education for children, at a Tamakkan seminar organized by BrandMoxie at twofour54.   Ghobash, who wrote the book with his sons, Saif, aged 16, and Abdullah, 12, in mind, encourages moderation in religious thinking and teaching,  especially at a time of political turmoil where young Muslims can be susceptible to extremist propaganda that is promoted through today’s technology platforms.   “One of the key messages I wanted to get across to my son and his generation is don’t feel ashamed for being a human being who reacts with disgust towards certain things and with pleasure at other things. And to actually locate your own humanity before approaching the world of politics, religion, or ideology or any other sphere where people fight,” he said.   Sana Bagersh, CEO of BrandMoxie and founder of Tamakkan said the release of Ghobash’s book is timely and its message vital in today’s world. “Young Muslims today need guidance and this book beautifully presents advice that is learned, logical and extremely balanced. Omar Ghobash is a relevant, courageous and most welcome champion for peace and reason – we should listen to his important message.” said Bagersh.   “The middle ground is actually a teaching attributed to Prophet Mohammed himself who advocated balance and moderation in thought and action, and described Islam as a ‘middle path,” said Bagersh.   Ghobash stated that his book does not quote the Quran and was not pre-read by a theologian. “It is the individual that needs to participate” he said, pointing out that faith is a person’s understanding and that “common individuals can acquire enough psychological and soft knowledge to be able to engage with religious scholars”.   In Tamakkan’s event moderated by Faisal Al Yafai, the chief columnist for The National, Ghobash, also talked about what his perspective as a diplomat and a father, and shared anecdotes about his family and work life. He spoke about the ideological challenges young people encounter, and how thinking independently can help them shape a future of hope and possibility.   When asked about what his next plans are after publishing the book, Ghobash said: “My response was that there is no ‘next’ – there’s only following some of these passages to see what kind of difference it would actually make and how we slightly reorient ourselves after reading it.”   Apart from being the UAE’s Ambassador to the Russian Federation, Omar Ghobash also established “The Third Line” art gallery which showcases...

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A Vibrant Discussion with Omar Ghobash
Feb02

A Vibrant Discussion with Omar Ghobash

On Life’s Challenges and his Vision of Hope…   in cooperation with       and     presents     A VIBRANT DISCUSSION WITH OMAR GHOBASH   Author of “Letters to a Young Muslim” and member of the UAE’s Diplomatic Corps     on Saturday, 11 February 2017 from 6:30pm to 8:30pm LOCATION: MoxieZone – BrandMoxie Office, #307 twofour54, Park Rotana Complex For directions, click here Register: Phone: 02-491-8624 Email: info@tamakkan.info Cost: none – but registration is required  Seating is LIMITED so be sure to register early!       Omar Ghobash     His Excellency Omar Saif Ghobash was appointed Ambassador of the United Arab Emirates to the Russian Federation in 2008. He began his career with the Ministry of Foreign Affairs as a diplomat at the UAE Mission to the United Nations. Prior to his appointment in Moscow, Ghobash founded The Third Line, Dubai’s first international contemporary art gallery showcasing artists from the Middle East. He is a founding trustee of the International Prize for Arabic Fiction, which runs with the support of the Booker Prize Foundation in London. Ghobash has recently authored a book entitled “Letters to a Young Muslim” that has been highly acclaimed and enthusiastically debated. He provides valuable insight and much needed guidance on cultural change, and the socio-political challenges we are currently living. Ghobash also sponsors the Saif Ghobash Banipal Prize for Arabic Literary Translation in memory of his father, Saif Ghobash, who was the UAE’s first Minister of State for Foreign Affairs. Ghobash serves on acquisition committee of the Louvre Abu Dhabi, the advisory body of The International Centre for the Study of Radicalisation at King’s College London, and the Emirates Diplomatic Academy in Abu Dhabi. Born in the emirate of Ras al-Khaimah in 1971, Ghobash is of Arab and Russian descent. He studied law at Balliol College, Oxford University and mathematics at the University of London.       MODERATED BY: Faisal Al Yafai, Chief Columnist, The National   Faisal Al Yafai is an award-winning journalist and essayist and chief columnist at The National newspaper in the United Arab Emirates.   INTRODUCTION BY: Sana Bagersh, Founder of Tamakkan         About BrandMoxie BrandMoxie is a leading advertising and marketing agency that provides integrated marketing services including advertising, PR, strategy, research, publishing and production services. Established in 2004, BrandMoxie also runs its own CSR platforms. This includes Tamakkan, an initiative aimed at nurturing entrepreneurship, leadership and innovation, The Smovies, a platform for emerging filmmakers in the UAE, and the Dream Players, a programme aimed at nurturing creativity and the performing arts. BrandMoxie is also the publisher of Tempo...

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