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Snapshot: Harnessing the Power of Franchising

Tamakkan presents the secrets of scaling up using the franchising model. This series shares valuable secrets to franchising – whether you want to buy a business, or franchise your own brand. Valuable insights are presented by franchising experts, and the franchise owners themselves.

UNDER THE PATRONAGE OF
FATIMA BINT HAZZA CULTURAL FOUNDATION

Supported by ALDAR

PRESENTS

THE POWER OF FRANCHISING:
HOW TO GET IN THE GAME
AND SCALE UP

Learn the secrets to franchising – whether you want to buy a business, or franchise
your own brand! Get valuable insights from franchising experts, and the franchise
owners themselves!

TOPIC:
Opportunities & Challenges: The Critical Issues You Need to Understand About Franchising!
Willem Steenkamp Pic
WILLEM STEENKAMP
Senior Associate, Commercial Advisory

Willem is a Senior Associate in the Commercial Advisory group and has over 8 years
of transactional and advisory experience and works on a broad range of contentious
and non-contentious corporate and commercial matters. He has worked with a wide
range of listed and unlisted clients, both local and international, and his practice
area encompasses cross border joint ventures, commercial agreements, distribution
agreements, franchise agreements, sports law, corporate governance, regulatory compliance
and opinion work. www.tamimi.com/en

TOPIC: The 10 Most Important Things You Need to  Know Before Even Thinking AboutBuying a Franchise!

Yendy Pic
YENDY NASR KHAYAT
Founder & Managing Director at The Franchizery

Yendy is the Founder and Managing Director of ‘The Franchizery’, a franchise consulting
firm focused on attracting selected franchise concepts in designated sectors through
value adding strategies and helping them expand their concepts into new territories.
The firm works closely with investment groups and family offices to help them acquire
successful concepts and diversify their portfolio of franchises. www.thefranchizery.com

TOPIC:
BUYING a Franchise: The Esquires Experience

Bader Pic
BADER AL MOHAMMADI
Owner, Esquires Coffee Houses Franchise
for UAE, Qatar and Oman

In 1993, the doors to the very first Esquires store  opened in the US. Today, Esquires
Coffee House has more than 80 stores both operational and in development within
the GCC.  Bader, a seasoned entrepreneur, has brought Esquires to the region and
will be sharing his experience. www.esquirescoffee.net

TOPIC:
Franchising YOUR BRAND: The Success Story of Mandilicious
Fayez Pic
FAYEZ AL NUSARI
Founder & CEO of Mandilicious

From a single outlet in Dubai’s Times Square Centre, Mandilicious now has eight
branches across the UAE. Fayez who is an expert in Arabian traditional cuisine talks
about his unique concept and his success story. www.mandilicious.net

WILLEM STEENKAMP

Maysoom barber

FAYEZ AL NUSARI

13

10

BADER AL MOHAMMADI

BADER AL MOHAMMADI

SANA BAGERSH, WILLEM STEENKAMP, YENDY NASR KHAYAT, BADER AL MOHAMMADI, Mysoom Barber

SANA BAGERSH, WILLEM STEENKAMP, YENDY NASR KHAYAT, BADER AL MOHAMMADI, Mysoom Barber

About BrandMoxie

BrandMoxie is a leading advertising and marketing agency that provides integrated marketing services including advertising, PR, strategy, research, publishing and production services. Established in 2004, BrandMoxie also runs its own CSR platforms. This includes Tamakkan, an initiative aimed at nurturing entrepreneurship, leadership and innovation, The Smovies, a platform for emerging filmmakers in the UAE, and the Dream Players, a programme aimed at nurturing creativity and the performing arts.  BrandMoxie is also the publisher of Tempo magazine, a publication that focuses on creativity, innovation and social enterprise, and its online site Tempoplanet.com. For more information, visit:

www.tamakkan.com

www.brandmoxie.com

About FATIMA BINT HAZZA CULTURAL FOUNDATION

Fatima bint Hazza Cultural Foundation was founded by Her Highness Sheikha Fatima
bint Hazza bin Zayed Al Nahyan to promote intellectual, creative and cultural endeavors
and support cultural interaction that empowers people. The foundation aims to enrich
the cultural scene in Abu Dhabi and the UAE in particular and the region in general
through organizing open to the public colloquia and seminars, exploring further
means of art and music, introducing more awards for illustration and art, and collaborating
on a local and international level with similar entities, while keeping children
literature and education at its very heart. The foundation is a realization of
a bigger dream that started with Her Highness Sheikha Fatima bint Hazza Arab Child Prize in 1997.
For more information, visit: www.fatimabinthazzafoundation.com

Author: Tamakkan

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